United Nations Environment Programme
United Nations Environment Programme's Secretariat of the Convention on Biological Diversity based in Montreal, Canada is a multilateral treaty. The Convention has three main goals: the conservation of biological diversity; the sustainable use of its components; and the fair and equitable sharing of benefits arising from genetic resources.
Responsibilities
360° Social Media Management - 7 Channels Team Lead (5+)
COP 15 Goodwill Ambassadors' Influencer Management
Brand Identity Multimedia Content Production Communication Strategy
Campaign Management & Partnerships Podcasts
Data & Analytics IP Creation Executive Secretary's Digital Portfolio
UN International Day of Biological Diversity
COP 15: Landmark UNITED NATIONS conference on biodiversity
Scope
Led 360° social media and digital campaign management for COP15. Coordinated multi-channel content production via a dynamic Trello board, digital assets, and editorial rollouts. Managed collaborations with over 100 partners—including UN agencies, iNGOs, civil society, journalists, and media houses—and coordinated goodwill ambassadors with a collective reach of 100M+. Oversaw interviews, liaised with designers and technical teams, and led performance tracking and reporting.
United Nations Goodwill Ambassadors' Campaign -
a global appeal to reverse Nature Loss by 2030
To support the milestone conference, United Nations Goodwill Ambassadors worldwide came together to appeal for support towards the adoption of the Kunming-Montreal Global Biodiversity Framework, which will aim to reverse nature loss by 2030.
Good Will Ambassadors who endorsed COP15 among many others are Leonardo Di Caprio, Mark Ruffalo, Antonio Banderas, Hindou Oumarou Ibrahim, Dia Mirza, Greta Thunberg, UNEP Regional GWA (Catalina Robayo and LiBingBing), UNESCO Regional GWA (Maya Gabeira) and WWF Regional GWA (Ivan Lalinde and Natalia Reyes).
These influencers have a combined potential reach of 100 million+ followers on social media.
The campaign was a massive success across the globe.
2.6 Billion reach of the hashtag (#COP15) on Twitter with 372779 original tweets (CBD + Partners).
13.5 Billion impressions of the hashtag (#COP15) on Twitter.
The hashtag #COP15 trended at No.1 Position on Twitter in Canada in the first three days of the conference.
3.5 million video views of GWA videos from UNEP Beijing with a potential reach of 1 billion followers.
An extensive multimedia #COP15 Trello Board was created to support the conference.
Notable Tweets
Joe Biden
Mark Ruffalo
Leonardo Di Caprio
Antonio Banderas
Justin Trudeau
Podcast, Partners
& Content Collabs
Scope
Scripted and produced a flagship podcast series in partnership with UNEP and the Executive Secretary’s Office. Developed thematic narrative, undertook scripting, coordinated stakeholder interviews, and oversaw strategic podcast promotion.
In this special episode at the start of COP15 in Montreal in partnership with the United Nations Environment Programme, guests Elizabeth Mrema, Executive Secretary, and David Ainsworth, Information Officer, at the UN Convention on Biological Diversity join the Green Finance Institute's Helen Avery. Together they share what we need to see over the 12 days of the Conference including within the Global Biodiversity Framework and its targets, commitments to reduce harmful subsidies, and greater actions to increase financial flows for nature restoration and protection.
Partners
