WORLD HEALTH ORGANISATION
Founded in 1948, the World Health Organization (WHO) is the United Nations agency dedicated to global health and safety. The Organization connects nations, partners and communities to promote health and serve the vulnerable. WHO works with its Member States to achieve the highest level of health for all people by pursuing universal health coverage.
Responsibilities in Department of Global Communications
Communications Campaign Planning Digital Assets Graphic Design
Video Editing Content Writing Press Releases Social Media
Document Layout Op-eds Departmental News Feature Stories
Partnerships Newsletters Agency Management Donor engagement
Data & Analytics Design Briefs Event Communication Campaign Evaluation
HEALTH PORTFOLIOS
World Mental Health Day
Scope
Developed an inclusive social media strategy and messaging framework to elevate global awareness around mental health. Crafted multilingual, culturally relevant visual and editorial content to resonate with workplace audiences across local, regional, and global levels—making mental health both accessible and actionable.
BUILDING ADVOCACY
MENTAL HEALTH AT WORKPLACE
WHO united with partners to highlight the vital connection between mental health and work. Safe, healthy working environments can act as a protective factor for mental health. Unhealthy conditions including stigma, discrimination, and exposure to risks like harassment and other poor working conditions, can pose significant risks, affecting mental health, overall quality of life and consequently participation or productivity at work. With 60% of the global population in work, urgent action is needed to ensure work prevents risks to mental health and protects and supports mental health at work.
It is essential for governments, employers, the organizations which represent workers and employers, and other stakeholders responsible for workers’ health and safety to work together to improve mental health at work. Action to address mental health at work should be done with the meaningful involvement of workers and their representatives, and persons with lived experience of mental health conditions. By investing efforts and resources in evidence-based approaches and interventions at work, we can ensure that everyone has the opportunity to thrive at work and in life.
Breast Cancer Awareness Month
Scope
Led the campaign strategy and execution of a comprehensive multi-platform communications package. Delivered key outputs including a campaign microsite, media press notes, audience-specific toolkits (for individuals, caregivers, and professionals), engaging social media assets, a Science in 5 flagship episode demystifying breast cancer myths, and a survivor testimonial video from Nigeria to humanize the message.
No-one should face breast cancer alone
Breast cancer is the most common cancer globally with around 2.3 million new cases every year. It represents one in eight cancer cases in both sexes and a quarter of all cancers in women 1 with 70% mortality occurring in resource constrained settings. Health system barriers and patient level factors with low levels of awareness and knowledge are contributing to low uptake of early detection services, with resultant late-stage diagnoses and poor outcomes. In many resource-constrained settings, breast cancer affects a relatively younger population significantly contributing to premature mortality and maternal orphans.
The World Health Organization (WHO) launched the Global Breast Cancer Initiative (GBCI) in 2021 to reduce mortality rates by 2.5% per year by 2040 to save 2.5 million lives through three key pillars of action on health promotion for early detection, timely diagnosis; and comprehensive breast cancer management. The breast cancer awareness month (BCAM) is celebrated globally every October to create awareness about breast cancer. This October we highlighted the importance of early detection, timely diagnosis, comprehensive treatment and the need to provide support for persons with lived experience including through patient navigation. It also provides an opportunity for all stakeholders to review progress, reflect and renew commitments in tackling the disease and to build momentum to address the existing disparities and challenges in access to breast cancer care.
losing your breasts to cancer is not the end of life
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2. We got an inspring video from Abigail Simon-Hart, a breast cancer survivor from Nigeria, which revolves around battling stigma especially for African countries
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1. With great initiative of the technical team, we were able to get a timely Science in 5 episode on busting myths around breast cancer and other key health information on this topic
3. We also had the DG, Dr Tedros talk about Breast Cancer Awareness Month at the start of the campaign as part of his regular briefings to the media and he also tweeted from his X account
Health @ COP 28 and COP 29
Scope
Crafted a targeted social media strategy and campaign design to raise the political visibility of the WHO’s intersection between climate change and human health. Delivered cohesive messaging and creative assets aligned with global COP objectives.
COP 29, 11 November - 22 November 2024, Baku, Azerbaijan
COP29 aimed to continue lifting the political profile of the climate-health nexus, and mainstreaming health in the global climate change agenda.
WHO welcomed the growing recognition of health within climate discussions at COPs - with the COP29 Health Pavilion and a significant number of high-level events throughout the two weeks of the Climate Conference. Ahead of COP29, WHO released the COP29 Special Report on Climate and Health - “Health is the Argument for Climate Action” highlighting the health impacts of climate change, the health benefits of climate action and proposing climate strategies to improve global health, and the NDC Guidance to ensure Member States consider health when reassessing their Nationally Determined Contribution in 2025.
COP29 Azerbaijan Presidency launched 14 Action initiatives at COP29 in Baku, many of which are related to human health, e.g. COP29 Baku Initiative on Human Development for Climate Resilience and COP29 Health Day
COP 28, 30 November - 12 December 2023, Dubai, UAE
COP28 lifted the political profile of the climate-health nexus, and contributed to mainstreaming health in the global climate change agenda.
COP28 UAE Presidency, in collaboration with WHO and other partners, organised the first ever Health day and climate-health ministerial. One of the key milestones was the endorsement of the COP28 UAE Declaration on climate and health. Moreover, for the third time, WHO and Wellcome Trust hosted COP28 Health Pavilion. This generated a watershed moment for climate and health, convening a wide variety of actors including ministers, climate and health professionals, civil society organisations, youth representatives and business.
WHO in partnership with members of the Alliance for Transformative Action on Climate Change and Health (ATACH) continued promoting commitments to building climate resilient and sustainable low carbon health systems.
Immunization & Vaccination
Scope
Copyedited and designed a visually engaging community vaccination guide tailored for diverse local populations. Through impactful graphic storytelling and clear messaging, the guide aimed to increase understanding and uptake of vaccinations on a global scale.
