Driven by passion, focus and a desire to always be on a learning curve, I firmly believe in the axiom that digital mavericks play the most crucial role in bridging the gap between the people and the brand. Wishing to continue my journey in creating a humane digital impact,
I am hereby looking for an opportunity that can fuel my inquisitiveness and creativity along with honing my abilities to become a global leader in the digital space underlined by actions taken with compassion and empathy.
Social Media Brand Identity Content Strategy
Campaign Management Digital (paid & organic)
Design Briefs Communications Content Production
Writing & Editing Data & Analytics Event Management
Creative Concept Revenue Generation Partnerships
Worked @ Companies
August 2020 - Present
UNESCO MGIEP (social media officer)
The UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) is UNESCO’s category 1 Research Institute that focuses on Sustainable Development Goal (SDG) 4.7 towards education for building peaceful and sustainable societies across the world. Herein I am in charge of 360° social media management, performance marketing, production of digital assets and global partnerships with UN agencies and more.
September 2019 - July 2020
ShareChat (pre sales manager)
Twitter funded ShareChat is a social app in 15 Indian vernacular languages, catering over 1.17 billion wireless network users of the country. With over 60 million monthly active users, the company is valued at $1 billion. Herein I took care of brand strategy and lead accounts for Coca Cola India, OYO, Snapdeal, Facebook, PepsiCo, Amazon to name a few.
Jan 2018 - May 2019
Creativa India (social media executive & copywriter)
The agency that shaped Penguin Random House India’s digital identity for over a decade - herein I was the account lead taking care of end-to-end processes of content and digital strategy for UNESCO MGIEP, Penguin Random House India and Film Companion to
name a few.
May 2016 - Jan 2018
Penguin Random House India (editorial assistant: commissioning, commercial)
India's largest trade publisher and home to the world's most famed authors, I worked here directly with the Executive Editor (commercial, commissioning) shaping her list, vetting manuscript submissions for publishing, took care of end-to-end process: structural edits, drafting for copyedits, cover briefs, digital plans, production assistance and getting the books published along with managing author care, book launches and literary festivals.
Nov 2015 - April 2016
Encyclopaedia Britannica (assistant editor: ELT)
An internationally renowned name in the field of publishing, I worked in the digital wing of K-12 books and carried out the responsibilities of assisting the Editorial Director, South Asia, working extensively on her list, editing, proofreading and conceptualising digital content, as well as taking care of authors and vendors.
University of Delhi
Masters of Arts (English) First Division
University of Delhi
Bachelor of Arts (Honours - English) First Division
First City Delhi