Professional Summary

Driven by passion, focus and a desire to always be on a learning curve, I  firmly believe in the axiom that digital mavericks need to be excellent storytellers and that can change the world as we know it.​ Wishing to strong-arm my skills, I  am hereby looking for an opportunity that can fuel my  inquisitiveness and creativity along with honing my abilities to become a leader in the digital space.

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Skills

Brand Identity  Content Strategy  Social Media   Campaign Management   

Account Lead    Communications   Digital (paid & organic)

Writing & Editing    Data & Analytics    Event Management  Creative Concept   Revenue Generation   Project Management

Work Experience

September 2019 - Present

ShareChat (pre sales manager)

Twitter funded ShareChat is a social app in 15 Indian vernacular languages, catering over 1.17 billion wireless network users of the country. With over 60 million monthly active users, the company is valued at $1 billion. Herein I take care of brand strategy and lead accounts for Coca Cola India, OYO, Snapdeal, Facebook, PepsiCo, Amazon to name a few. 

Jan 2018 - May 2019 

Creativa India (social media executive & copywriter)

The agency that shaped Penguin Random House India’s digital identity over a decade herein I was the account lead taking care of end-to-end processes of content and digital strategy for UNESCO MGIEP, Penguin Random House India and Film Companion among many others. 

May 2016 - Jan 2018

Penguin Random House India (editorial assistant: commissioning, commercial)

India's largest trade publisher and home to the world's most famed authors, I worked here directly with the Executive Editor (commercial, commissioning) shaping her list, vetting manuscript submissions for publishing, took care of end-to-end process: structural edits, drafting for copyedits, cover briefs, digital plans, production assistance and getting the books published along with author care,  book launches and literary festivals. 

Nov 2015 - April 2016

Encyclopaedia Britannica (assistant editor: ELT)

An internationally renowned name in the field of publishing, I worked in the digital wing of K-12 books and carried out the responsibilities of assisting the Editorial Director, South Asia, working extensively on her list, editing, proofreading and conceptualising digital content, as well as taking care of authors and vendors. 

June 2015 - Nov 2015 

Ratna Sagar (editorial trainee)

India's leading publisher of school books herein I was incharge of assisting the Executive Editor, learning the ropes of publishing and carrying out the responsibilities of editing, proofreading, content, design and sales strategy. 

Education

2013-2015

University of Delhi 

Masters of Arts (English)   First Division

2010-2013

University of Delhi 

Bachelor of Arts (Honours - English)   First Division

2014

Penguin India

Editorial  Intern 

2013

First City Delhi

Editorial  Intern 

Interests

An irrevocable bibliophile, tenacious epicure, tyro globetrotter and die-hard OTT fan;  my life has always been defined by a deep affinity for pop-culture wherein I have relished as well as been inspired by it. This inevitably has reflected in my predeliction towards vocations that stood symbolic for harnessing creativity, stellar storytelling and out-of-the-box expression.