Professional Summary

Driven by passion, focus and a desire to always be on a learning curve, I firmly believe in the axiom that digital mavericks play the most crucial role in bridging the gap between the people and the brand.​ Wishing to continue my journey in creating a humane digital impact,

I am hereby looking for an opportunity that can fuel my inquisitiveness and creativity along with honing my abilities to become a global leader in the digital space underlined by actions taken with compassion and empathy.

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Skills

Social Media   Brand Identity  Content Strategy  

Campaign Management    Digital (paid & organic)

Design Briefs   Communications  Content Production

Writing & Editing    Data & Analytics    Event Management 

Creative Concept   Revenue Generation  Partnerships

Worked @ Companies

August 2020 - Present

UNESCO MGIEP (social media officer)

The UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) is UNESCO’s category 1 Research Institute that focuses on Sustainable Development Goal (SDG) 4.7 towards education for building peaceful and sustainable societies across the world. Herein I am in charge of 360° social media management, performance marketing, production of digital assets and global partnerships with UN agencies and more. 

September 2019 - July 2020

ShareChat (pre sales manager)

Twitter funded ShareChat is a social app in 15 Indian vernacular languages, catering over 1.17 billion wireless network users of the country. With over 60 million monthly active users, the company is valued at $1 billion. Herein I took care of brand strategy and lead accounts for Coca Cola India, OYO, Snapdeal, Facebook, PepsiCo, Amazon to name a few. 

Jan 2018 - May 2019 

Creativa India (social media executive & copywriter)

The agency that shaped Penguin Random House India’s digital identity for over a decade - herein I was the account lead taking care of end-to-end processes of content and digital strategy for UNESCO MGIEP, Penguin Random House India and Film Companion to

name a few.

May 2016 - Jan 2018

Penguin Random House India (editorial assistant: commissioning, commercial)

India's largest trade publisher and home to the world's most famed authors, I worked here directly with the Executive Editor (commercial, commissioning) shaping her list, vetting manuscript submissions for publishing, took care of end-to-end process: structural edits, drafting for copyedits, cover briefs, digital plans, production assistance and getting the books published along with managing author care,  book launches and literary festivals. 

Nov 2015 - April 2016

Encyclopaedia Britannica (assistant editor: ELT)

An internationally renowned name in the field of publishing, I worked in the digital wing of K-12 books and carried out the responsibilities of assisting the Editorial Director, South Asia, working extensively on her list, editing, proofreading and conceptualising digital content, as well as taking care of authors and vendors. 

Education

2013-2015

University of Delhi 

Masters of Arts (English)   First Division

2010-2013

University of Delhi 

Bachelor of Arts (Honours - English)   First Division

2014

Penguin India

Editorial  Intern 

2013

First City Delhi

Editorial  Intern