top of page
Film Companion
The brainchild of celebrated film critic & writer Anupama Chopra, Film Companion is a platform dedicated to film journalism. The brand focuses on film reviews – Bollywood, Hollywood, world cinema, and regional/local cinema along with extensive interviews with personalities from the length & breadth of the movie industry.
Responsibilities
Social Media Management Brand Identity Creative Concept
Moment Marketing Content Strategy Design Briefs
Account Lead Videos Shoots Digital Asset Creation
Data & Analytics Editing & Writing Film Festivals Coverage
Articles & Interviews​ Pitches & Presentations
Film Festivals
Scope
Developed a robust multi-platform content strategy that spotlighted indie filmmakers and underrepresented cinematic voices. Led video scripting, branding, and campaign execution to align with Film Companion’s editorial ethos of championing storytelling beyond the mainstream. The chrome production of Gully Boy was a part of the campaign, a movie to be showcased at international film festivals.
1/1
Gully Boy : Chrome Construction
Award Season Coverage
Scope
Curated real-time digital narratives during international film festivals and awards season. Deployed visually driven Instagram stories, live coverage, and editorial snippets to keep fans engaged while maintaining the brand’s critical voice.
To catch the flurry of these international events, engagement strategies were designed for Insta-stories as a pre-buzz to the events; more than half a million responses were generated, making the campaign a success and leading to more followers on the brand's official Instagram handle.
YouTube Channel Growth & Strategy
Scope
Crafted a dynamic growth strategy for the YouTube platform, focusing on audience segmentation, SEO-led content tagging, and optimized thumbnails and titles. Worked cross-functionally with editorial and video teams to drive engagement and subscriptions.
A Digital Approach for Cultivating Film Lovers and Brand Advocates
The brand was open to looking at a new digital approach to reach out to serious movie viewers and a much younger millennial crowd that they could convert into their brand advocates. The challenge was to create a strategy that would not dilute the brand tonality as an authentic platform for all film content but at the same time be engaging enough to appeal to a wider diaspora.
Snippets
1/1
bottom of page