FILM 

COMPANION

The brainchild of celebrated film critic & writer, Anupama Chopra, Film  Companion is a platform dedicated to film journalism. The brand focuses  on film reviews – Bollywood, Hollywood, world cinema, regional/local  cinema along with extensive interviews with personalities from the  length & breadth of the movie industry. They are known for authentic and genuine film journalism.

 Social Media Management  Digital Calendar   Brand Identity 

Facebook   Instagram   Twitter   Youtube   Creative Concept

Content Strategy Design Briefs   Account Lead   Videos & GIFS   

Digital Asset Creation   Data & Analytics    Editing & Writing 

 Film Festivals   Articles    Interviews​  Pitches & Presentations

Film Festivals Covered

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Gully Boy : Chrome Construction

Emmys & Oscars

To catch the flurry of these international events, engagement strategy were designed for Insta-stories as a pre buzz to the events; more than half a million response was

generated making the campaign a success and leading to more followers on the brand's official Instagram handle. 

Cracking The Content Code 

Snippets

The brand was open to looking at a new digital approach to reach out to not only serious movie viewers but also a much younger, millennial crowd that they could convert to their brand advocates. The challenge was to create a strategy that would not dilute the brand tonality as an authentic platform for all film content but at the same time be engaging enough to appeal to a wider diaspora. 

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Thank you for your time!

© 2020 by Mitali Chakraborty