UNESCO MGIEP
UNESCO MGIEP
UNESCO MGIEP
Telling Stories in the Digital Age:
Strategy | Content | Impact
FILM
COMPANION
The brainchild of celebrated film critic & writer Anupama Chopra, Film Companion is a platform dedicated to film journalism. The brand focuses on film reviews – Bollywood, Hollywood, world cinema, and regional/local cinema along with extensive interviews with personalities from the length & breadth of the movie industry.
Social Media Management Brand Identity Creative Concept
Moment Marketing Content Strategy Design Briefs
Account Lead Videos Shoots Digital Asset Creation
Data & Analytics Editing & Writing Film Festivals Coverage
Articles & Interviews Pitches & Presentations
Film Festivals Covered
Gully Boy : Chrome Construction
Emmys & Oscars
To catch the flurry of these international events, engagement strategies were designed for Insta-stories as a pre-buzz to the events; more than half a million responses were generated, making the campaign a success and leading to more followers on the brand's official Instagram handle.
Cracking The Content Code
Snippets
The brand was open to looking at a new digital approach to reach out to serious movie viewers and a much younger millennial crowd that they could convert into their brand advocates. The challenge was to create a strategy that would not dilute the brand tonality as an authentic platform for all film content but at the same time be engaging enough to appeal to a wider diaspora.
