FILM 

COMPANION

The brainchild of celebrated film critic & writer, Anupama Chopra, Film  Companion is a platform dedicated to film journalism. The brand focuses  on film reviews – Bollywood, Hollywood, world cinema, regional/local cinema along with extensive interviews with personalities from the length & breadth of the movie industry. They are known for authentic and genuine film journalism.

Social Media Management  Brand Identity  Creative Concept 

Moment Marketing   Content Strategy  Design Briefs 

Account Lead   Videos Shoots  Digital Asset Creation  

Data & Analytics    Editing & Writing  Film Festivals Coverage  

Articles & Interviews​  Pitches & Presentations

Film Festivals Covered

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Gully Boy : Chrome Construction

Emmys & Oscars

To catch the flurry of these international events, engagement strategy were designed for Insta-stories as a pre buzz to the events; more than half a million responses were

generated making the campaign a success and leading to more followers on the

brand's official Instagram handle. 

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Cracking The Content Code 

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Snippets

The brand was open to looking at a new digital approach to reach out to not only serious movie viewers but also a much younger, millennial crowd that they could convert into to their brand advocates. The challenge was to create a strategy that would not dilute

the brand tonality as an authentic platform for all film content but at the same time be engaging enough to appeal to a wider diaspora. 

Cinema Art
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