Rebranding : making product the hero and the content its sidekick.

Scope

Led the strategic rebranding of Honey & Dough from a single-store identity to a modern, scalable artisanal bakery brand. Managed end-to-end social media, crafted a refreshed tone of voice, and launched hyperlocal campaigns for new outlets. Developed multi-channel content for seasonal menus and festive promotions, combining influencer activations and visual storytelling to drive engagement, footfall, and brand recall.

While the idea was to have Honey & Dough sell their delicacies like ‘Hot Cakes’ quite literally, the effort was to create a full-blown strategy spanning content and design concepts that would help achieve the same. Combining the right visual and written communication is crucial for a homegrown bakery brand to make it big.