HONEY & DOUGH
Honey & Dough is a South Delhi based bakery and a
venture under horizontal expansion by ANR International Pvt. Ltd. It offers an authentic global menu expertly crafted by
in-house chefs. They have crafted the classics, while also experimenting with and creating new eats inspired by international delicacies from different parts of the globe:
the Belgian chocolates, desserts from France, Burgers
from America, salads from Greece etc.
Brand Identity Communications Strategy Creative Concept
Rebranding : making product the hero and the content its sidekick.
While the idea was to have Honey & Dough sell their delicacies like ‘Hot Cakes’
- quite literally, the effort was to create a full blown strategy spanning both content
and design concept that would help achieve the same. The combination of the right
visual and written communication is crucial for a home grown bakery brand to make it big.