PENGUIN RANDOM HOUSE
Penguin India was started in 1985, and is the largest English language trade publisher in the subcontinent. It is a subsidiary of the well-established and well-respected global publishing house, Penguin Random House and features three Booker Prize winning novels along with the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Sahitya Akademi Award, the Commonwealth Writer’s Prize, Bharat Ratna and the Padma Vibhushan award winning authors. They have an active frontlist
title of 250 books every year and over 3000 titles as backlist.
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One of most compelling ways of promoting backlist & classics is to dig in to nostalgia. How many times do book lovers take back or remember by heart some poignant quotes from their favourite read? Guess what - A lot! Starting from a compilation of hard hitting quotes of the stalwart feminist authors to the gothic imagery of Jane Eyre's novellas and the recurrent theme of red, black and white in Japanese creative landscape, they were all combined to give the most poignant walk through the memory lane for the works of your most famous authors.
Valentines Day: The Bookworm Style
Stepping away from a clichéd Valentine Day celebration, the idea was to drive home the fact that every book lover out there might already have found their perfect partner, yes you got it right - their very own favourite reads! Starting right from a lonely gloomy day to surviving that long metro commute to home; books are partners you can always lean on: never disappointing, always keeping company and making sure you get a good sleep
when you put that cliff hanger on your night stand. Isn't that a book nerd's bliss?
PenPods : Penguin Podcasts
To ride the new wave of people getting hooked to audio medium, a creative concept was created as to how could Penguin launch it's first ever podcast channel in the country in a step-by-step process right from execution to content pillar culminating into costings and execution process.